Most recalled prescription Drug Ads

IAG research has given rankings for the most recalled new prescription ads. (via WSJ health blog)
Seprecor’s Lunesta butterfly bags the first two places (The Seven-night challenge ads)

This is followed closely by the Pfizer’s Zyrtec anti allergy medicine.

Fourth place goes to Scherring Plough’s Nasonex, where an animated bee talks about allergy symptoms around a nasonex bottle.

Fifth one is Takeda’s Rozerem. And Pfizer’s Lipitor comes at sixth.

These are followed by Crestor (Astra Zeneca), Vytorin, Valtrex, the romantic ad of Cials, Gardasil and Caduet.


Print pharma ads perform better than the TV ads?

Pfizer to promote international language of Viagra

Twenty Ads That Shook the World


  1. Lily says

    I’ve seen ads on TV for Caduet. It has two ingredients. One is Amlodipine and the other is Atorvastatin. With my RxDrugCard I can get 30 tablets of Amlodipine for $9 and 30 tablets of Simvastatin for $9. I’ll bet they are charging more than $18 for this new drug! Don’t pressure your doctor into giving you something just because it’s new. Do your homework. Find a drug card like I did at I think that is the best drug card available for prescription discounts.