Most recalled prescription Drug Ads
IAG research has given rankings for the most recalled new prescription ads. (via WSJ health blog)
Seprecor’s Lunesta butterfly bags the first two places (The Seven-night challenge ads)
This is followed closely by the Pfizer’s Zyrtec anti allergy medicine.
Fourth place goes to Scherring Plough’s Nasonex, where an animated bee talks about allergy symptoms around a nasonex bottle.
Fifth one is Takeda’s Rozerem. And Pfizer’s Lipitor comes at sixth.
These are followed by Crestor (Astra Zeneca), Vytorin, Valtrex, the romantic ad of Cials, Gardasil and Caduet.
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