Ban The Bags Campaign
Recently i came across 'Ban The Bags'. (via Pharma Gossip) Ban the Bags is a national campaign to stop formula company marketing in maternity hospitals.
What’s in a bag?
For years, hospitals have distributed “gift” bags to new mothers, courtesy of the drug companies that sell baby formula. Over the years, bag styles have changed, from pastel bunnies to sleek briefcase black. What hasn’t changed is the strategy: big formula companies are using hospitals to promote their product to new mothers.
The campaign grew out of efforts in Massachusetts to stop aggressive formula company marketing tactics in hospitals. Multiple studies have shown that formula sales campaigns undermine mothers who choose to breastfeed, and coopt medical professionals to promote expensive brand-name formula.
Their campaign has helped to stop hospitals from distributing formula company gift bags to new mothers in Massachusetts. The awareness is growing to different parts.
Pharm House supports the campaign
Seeji, Pharm House
via Pharma Gossip
Thank you for supporting this campaign.
Seeji says
@ anonymous
It is our pleasure to support any campaign for a good cause. You guys at 'ban the bags' are doing good job.